One Hundred Meals is an ongoing project aiming to bridge the divide between the many ways food is grown, produced, shared, and consumed in America. The project founders, Grant Kessler and Ellen Malloy, are local, sustainable food advocates hoping to "Build Community at America's Table" by sharing 100 meals with people representing the breadth of America's food and farming culture.

Their logo needed to communicate a sense of welcome, conviviality, and conversation while staying true to their belief that sharing a meal with someone - whether you believe in their cause or not - is the best way to begin to understand one another.

The Pulp Line of small-batch, handmade soaps and bath products was developed by Abbey Brown Soap Artisans. I created the overall look and feel for the marketing and branding materials including product wraps, labels, sell sheets, and display materials.

Our in-house creative team was tasked with developing concepts for a new consumer advertising campaign. Working with our copywriters, I developed a range of concepts meant to connect with the real experiences users have while exercising: dialogue with our inner critics, working through adversity, dealing with injuries, and achieving goals. We highlighted product features and proprietary technologies while maintaining a focus on the individual's needs and goals.

Laura Tanner was eager to develop new labels for her line of customizable necklace kits. We developed an overall direction for the look and feel of her packaging which included fonts, patterns, color palette, and graphic details. The Initial Charm Kits are the first of the lines to be completed, with more new product categories in progress.

I've had the opportunity to design websites, banners, and web graphics for a range of clients. Transitioning my print design skills to the web environment has been quite valuable. It has also allowed me the opportunity to collaborate with many talented developers to bring my designs to fruition.